Format Hardcover
Publication Date 10/07/15
ISBN 9781605988801
Trim Size / Pages 9.3 x 6.4 in / 350

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And How They Succeed

Alastair Campbell

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide his party to victory in three successive elections, and he’s fascinated by what it takes to succeed

How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop? In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people—from elite athletes to media mavens, from rulers of countries to rulers of global business empires. Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.

Alastair Campbell was the press secretary under Tony Blair and was his official spokesman and director of communications from 1994 to 2003.  A graduate of Cambridge University, Campbell continued to act as an advisor to Mr. Blair and the Labor Party through the 2005 election campaign. Campbell is the author of The Blair Years.  He lives in London.

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Endorsements & Reviews

“Great winners have taught Campbell an important lesson: 'You can always do better.' Excellent book.” Booklist
“Campbell was one of the architects behind Blair's meteoric praise. He knows a winner when he sees one. Just the right amount can provide the perfect cocktail for success.” USA Today
“Enlightening. Campbell’s informative and entertaining book offers a treasure trove of insights that are sure to increase the reader’s odds of achieving success.” Publishers Weekly
“Surely a valuable source for scholars to scour for many years to come. One of the most compelling reads of history in the raw. A behind-the-scenes look at dramatic junctures in recent history.” The Los Angeles Times [praise for 'The Blair Years']
“Beyond question the most important and revelatory book written so far about the inner workings of Blair’s government. By turns brilliant, combative, demotic and emotional.” The Washington Post [praise for 'The Blair Years']
“A fascinating front row seat.” Tina Brown, author of 'The Diana Chronicles' [praise for 'The Blair Years']